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Dr. Hagai Gringarten Associate Professor of Business

Dr. Hagai Gringarten

Bobcat Quick Hit:

Favorite Author: Herman Wouk

Favorite Movie: "The Hangover"

Favorite Quote: "Dictum meum pactum," which translates to "My word is my bond."

If you could have a dinner party with two people, living or dead, who would it be? And why? "Frank Sinatra and President Donald Trump."

Although he never planned to become a college professor, Dr. Hagai Gringarten has made a tremendous impact during his 18 years doing just that at St. Thomas University.

"I was the president of the American Marketing Association of South Florida," he said. "St. Thomas University approached me at one of the functions and asked if I wanted to teach a class as an adjunct. I taught one class, and they apparently liked what they saw and asked me again.

At the time, I was thinking of semi-retirement since I had sold my business. A teaching position opened at St. Thomas University, I was offered the position, and the rest is history."

Dr. Gringarten, who served in a very selective unit of the Army, created the BBA in Marketing and the MBA in Marketing programs at STU. "Some of the courses I created are very popular in the school of business—Personal Branding, Crisis Brand Management, Strategic Brand Management, and Marketing in Emerging Markets. Those courses might be for undergraduate or graduate students."

Dr. Gringarten is the founder, publisher and editor-in-chief of the university's "Journal of Multidisciplinary Research" and the Director of Study Abroad programs for the School of Business. He is also a Visiting Professor at Harbin Finance University in Harbin, China, and a Review Board Member for the academic journal of California State University.

"The Journal of Multidisciplinary Research is the longest-running publication in St. Thomas University history," Dr. Gringarten said. "We are going into our 10th year, and it is listed and indexed by the most important indexes in academia. We have published articles from over 100 top universities and 30 countries."

Dr. Gringarten earned an AA in business from Miami-Dade College, a BBA in international finance and marketing and an MBA in marketing from the University of Miami as well as a PhD in business from Lynn University. His dissertation was about branding.

"Getting to where you want to be takes a lot of hard work, resilience and aptitude," he said. "There is no shortcut for success. I'm a first generation college graduate. I paid my way through college. I worked full time and went to school full time. It wasn't an easy ride."

Q: What will students learn in each online MBA course that you teach?

A: Crisis Brand Management is about how brands and companies manage crises. Personal Branding involves branding oneself. Actually, people are individual brands, and the course covers how people brand themselves. Strategic Brand Management is the overview of branding and branding strategies. Marketing in Emerging Markets covers economies and marketing in Brazil, Russia, India, China and South Africa (BRICS).

Q: What is the value of an MBA?

A: An MBA can benefit an individual in many ways. First, it satisfies your self-actualization and enhances your self-esteem.

Also, in most cases, it gives students experiential business skills and a global perspective as well as providing them with practical leadership and management skills.

Last, but not least, it gives students credentials that send a signal to the marketplace and will help them with their future career goals. I have an MBA, so I guess that's the ultimate endorsement.

Q: What advice do you have for the online learner?

A: Do your assignments. Do them in a timely manner. Do them better than your classmates.

Q: When the adult learner brings professional experience to the classroom, does it impact or change your teaching? If so, how?

A: Absolutely. I think it elevates the quality of discussions and assignments.

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