No GMAT for online MBA programs. Apply today!
Master of Business Administration with a concentration in Marketing Online
Develop the practical knowledge necessary to understand demographically diverse populations while studying aspects of promotion, account management, advertising, sales, and global marketing practices adaptable to any business.
Apply by:
8/1/24
Program Overview
Learn more about our 100% online Marketing MBA
The 100% online MBA in Marketing degree from St. Thomas University conveys a wide variety of general business insights, along with specialized knowledge of consumer psychology, communication and analysis, and decision-making skills.
The MBA core curriculum emphasizes a broad range of acumen in managerial accounting, policy and planning, strategy systems, international business, data analytics, financial management, and organizational behavior. Plus, you will benefit from more specialized business courses in entrepreneurship, strategic brand management, and marketing of services.
This quality marketing MBA online program is structured specifically for working professionals, with accelerated courses delivered in a convenient format ideal for a busy lifestyle. Coursework is taught by faculty with real-world experience. Choose from multiple start dates each year and finish your business master's degree while you continue working.
Note: The MBA in Marketing online program is comprised of 36 credit hours. However, an additional nine credit hours of foundation courses may be required based on a review of transcripts.
Career Opportunities
- Marketing/Brand Manager
- Market Research Analyst
- Sales Manager
- Media Planning
- Product Management
- Internet Marketing
- Marketing/Brand Manager
- Market Research Analyst
- Sales Manager
- Media Planning
- Product Management
- Internet Marketing
Total Tuition
$23,400
Duration
As few as 12 months
Credit Hours
36
Tuition
Increase your ROI with cost-effective tuition
Tuition for the MBA in Marketing online degree program is the same for in-state and out-of-state students and can be paid by the course. The total tuition is inclusive of all fees, including a technology fee for each course.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $625 | $1,950 | $23,400 |
Tuition breakdown:
Total Tuition
$23,400
Per Credit Hour
$625
Calendar
See our application deadlines and course schedules
The MBA in Marketing program is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that is best for you.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Summer 2 | 6/22/24 | 6/5/24 | 6/10/24 | 6/14/24 | 6/19/24 | 8/2/24 | 6 weeks |
| Fall 1 | 8/17/24 | 8/1/24 | 8/5/24 | 8/9/24 | 8/14/24 | 10/11/24 | 7 weeks |
| Fall 2 | 10/12/24 | 9/26/24 | 9/30/24 | 10/4/24 | 10/9/24 | 12/6/24 | 7 weeks |
| Spring 1 | 1/11/25 | 12/20/24 | 12/27/24 | 1/3/25 | 1/15/25 | 3/7/25 | 7 weeks |
| Spring 2 | 3/15/25 | 2/21/25 | 2/28/25 | 3/7/25 | 3/19/25 | 5/9/25 | 7 weeks |
Now enrolling:
Apply Date
8/1/24
Class Starts
8/17/24
Need more information about our online programs?
Ready to take on the next steps
toward earning your degree?
Admissions
Find your fit in our online Marketing MBA program
Our streamlined admission requirements empower students from diverse academic backgrounds greater access to the MBA in Marketing online program. No GMAT is required to apply.
Admission Requirements:
- Free Application
- 2.33 GPA or higher
- No GMAT
Admission Requirements for the MBA Marketing Online Program
The following are required for admission to the MBA in Marketing online program:
- Completed free application
- Bachelor’s degree transcript (Unofficial transcripts are accepted)
- 2.5 or greater GPA. No GMAT
- 2.33 – 2.49 GPA. Other documents may be requested for additional program director review. No GMAT
Official transcripts can be sent to St. Thomas University through Parchment and National Student Clearinghouse. Unofficial transcripts and other documents can be uploaded via your Admissions Portal or emailed to [email protected].
Courses
Take a look at our graduate classes for the online MBA in Marketing
The MBA in Marketing online curriculum is comprised of 12-15 courses (36-45 credit hours), including 24 credit hours of core courses, 12 credit hours of concentration courses, and up to nine credit hours of foundation courses based on a review of transcripts.
Courses in this program are seven weeks long. Courses during the two summer terms, however, are six weeks long.
You must take the following courses.
MAN 510: Management Ethics
Duration: 7 Weeks weeks
Credit Hours: 3
The study of ethics and ethical behavior in public and private organizations is the fundamental purpose of this core course, which also explores broad areas of social responsibility to others in the enterprise, customers, the community and the preservation of the environment.
Learning Outcomes
- Identify, analyze, and apply traditional ethical theories.
- Evaluate the effect of culture on ethical issues and identify, discuss, and assess current ethical issues in local, regional, national, and international arenas.
- Articulate and assess conflicts between business practices and social justice.
- Develop a personal code of ethics by synthesizing theory and practical application and apply ethical principles in one's professional life.
ACC 770: Managerial Accounting
Duration: 7 Weeks weeks
Credit Hours: 3
Acquisition of capital and debt, long-range and annual budgeting, budget management, cash flow management, short-term debt financing, interfacing with operation functions. (Pre-requisite: ACC 530 or have come in with 6 hours of undergraduate accounting courses)
Learning Outcomes
- Perform essential managerial functions such as planning, control, and decision-making.
- Prepare cost analyses, cash flow statements, budgets, and cost comparisons.
- Make managerial decisions by analyzing financial statements.
BUS 704: Policy, Planning, and Strategy Systems
Duration: 7 Weeks weeks
Credit Hours: 3
Concepts, theories, and practices in public, private, and non-profit organizations of policy-making, strategy, planning, budgeting, and various implementing systems. The case study method integrated with a contingency approach to management. This course should be taken after most of the MBA core courses have been completed. (Pre-requisites: BUS 750, BUS 777, MAN 700, ACC 770, FIN 751, and BUS 775.)
Learning Outcomes
- Develop analytical and practical skills to understand Strategic Management's role in business, address realistic corporate challenges, and contribute to business organizations.
- Describe the Strategic Management implications of business trends like globalization, corporate mergers, technological advances, innovation, social media, workforce diversity, entrepreneurship, ecological sustainability, changing employment practices, corporate citizenship, and social responsibility.
- Examine and frame Strategic Management problems and create both proactive and reactive solutions.
- Create effective Strategic Management case analysis recommendations and courses of action.
BUS 750: Strategic Marketing Management
Duration: 7 Weeks weeks
Credit Hours: 3
A comprehensive overview of market analysis for new and on-going products and services. Competition, innovation, and the integrated organization of marketing and sales. A computer marketing simulation is utilized.
Learning Outcomes
- Identify environmental variables that require further examination while developing marketing strategies.
- Development of product, pricing, promotion, and distribution strategies that met the requirements of stakeholders.
- Use appropriate methods of measuring and evaluating market demand and employing techniques to meet it.
- Effectively utilize information technology.
- Understand and explain the importance of diversity and ethics while formulating a marketing strategy.
- Build comprehensive, implementation-ready marketing plans.
BUS 775: International Business
Duration: 7 Weeks weeks
Credit Hours: 3
This course provides an introduction to the international business environment and the practices of multinational corporations in functional areas such as strategic planning, foreign investment, international marketing, logistics, financial management, taxation, human resource management, etc.
Learning Outcomes
- Analyze the impact of political, cultural, legal, technological, economic, and other environmental factors on international business.
- Determine and explain the reasons for a business to engage in foreign direct investment as well as analyze the variables that may facilitate or inhibit it.
- Identify various market options that companies may utilize when entering foreign markets.
- Analyze the growing impact of country groups on international trade and investment.
- Articulate the role of technology of in facilitating International Business.
- Analyze a business or organization's capacity to navigate the dynamic of the International Business environment.
- Develop and present international business plans.
BUS 777: Business Data Analytics
Duration: 7 Weeks weeks
Credit Hours: 3
This course provides an introductory framework to understand the structure and dynamics of Data Analytics for Business in relation to Descriptive, Diagnostic, Predictive, and Prescriptive Analytics through the use of data, quantitative mathematical and statistical models, and information technology software and applications. Graduate students will apply Data Analytics for Business tools to help decision makers gain improved insights about their business operations; and therefore to support them to make better, rational, fact-based, and data-driven business decisions.
Learning Outcomes
- Examine the diverse applications and influence of data analytics on business practices, encompassing data creation, sharing, analytics, mining, reporting, and storage within and across organizations, including related ethical issues.
- Apply Data Analytics for Business concepts to real-life business scenarios using common-place information technology.
- Analyze and frame Data Analytics for Business problems and develop both proactive and reactive solutions.
- Use critical thinking skills to develop effective case analysis recommendations and course of actions.
FIN 751: Financial Management
Duration: 7 Weeks weeks
Credit Hours: 3
Acquisition of capital and debt, long-range and annual budgeting, budget management, cash flow management, short-term debt financing, interfacing with operation functions. Pre-requisites: ACC 530, BUS 532, and BUS 724, or have come in with 6 hours of undergraduate accounting courses, 6 hours of undergraduate economics courses, and 6 hours of undergraduate statistics courses)
Learning Outcomes
- Design an outline for ethical leadership by the financial manager based on different scenarios throughout the course.
- Utilize financial statements to create financial profiles for a firm's managers, investors, and stakeholders.
- Solve time value of money problems and apply the concepts to corporate finance decisions.
- Evaluate various financing sources available to financing managers and estimate a corporation's cost of capital.
- Select potential corporate investment projects by applying various capital budgeting criteria.
- Use a financial model for estimating cash flows and analyzing capital budget projects.
- Perform a qualitative and quantitative analysis of a potential project based on a real-world case study, including sensitivity analysis.
MAN 700: Organizational Behavior
Duration: 7 Weeks weeks
Credit Hours: 3
This course provides a micro-perspective on organizations within the context of motivation, leadership, communication, interpersonal relations and group dynamics. Students will be encouraged to apply theoretical material to case studies and their own organizations.
Learning Outcomes
- Examine experiences and identify organization behavior concepts in everyday life.
- Evaluate the impact of organizational behavior concepts on cases by defending and justifying your position.
- Apply knowledge of organization behavior concepts to solve organizational problems ethically.
- Work effectively with others in team environments.
- Articulate the impact of diverse and multicultural work environments.
- Apply and evaluate the effectiveness of leadership in various organizational situations.
- Write professional communications.
You must take the following courses.
BUS 672: Global Marketing Concepts & Strategies
Duration: 7 Weeks weeks
Credit Hours: 3
Concepts, theories, and applications of marketing in an international environment, including the analysis of marketing opportunities, structuring of marketing programs, marketing efforts, and legal aspects of multinational marketing
Learning Outcomes
- Identify variables in the global environment that require further analysis before creating a global marketing strategy.
- Develop a comprehensive marketing plan, determine its components, and explain which options are appropriate under the current environmental conditions to marketing personnel.
- Analyze the diverse cultures domestically and abroad.
SPO 544: Sports Marketing and Promotions
Duration: 6 or 7 weeks
Credit Hours: 3
This course introduces students to the principles of sports marketing and the application of these principles to sports and sports related organizations. The primary focus of the course is on planning, with additional emphasis on promotions management. This course includes presentations by guest lecturers, instructor's lectures, and student's presentations and is conducted in discussion format.
Learning Outcomes
- Understand and apply the key concepts of sports marketing to specific sports situations.
- Create a written marketing plan for a sports organization, event, or product.
- Describe the roles and responsibilities of marketing professionals in the sports industries.
- Present issues and ideas related to sports marketing.
BUS 536: Entrepreneurship
Duration: 7 Weeks weeks
Credit Hours: 3
The formation of a new enterprise and management of a small, growing business. Characteristics of the successful entrepreneur; methods of identifying new opportunities; legal and tax aspects of starting a new enterprise; pros and cons of various forms of organizations.
BUS 613: Strategic Brand Management
Duration: 7 Weeks weeks
Credit Hours: 3
Brands are among the most valuable assets of a company. This course will address the most important issues involved in creating and building strong brands and maximizing the value of existing brands. The course will provide a comprehensive overview of strategies involved in building brand equity and will provide a framework for understanding brands and when and how consumer perceive, evaluate, and respond to brands.
Learning Outcomes
- Understand the historical evolution of branding and how brands interact with consumers in the 21st century.
- Examine the importance of branding in today's world and explain the value of branding for organizations.
- Articulate how to design and build a brand-driven organization.
- Describe the challenges and opportunities of branding in today's global marketplace.
- Create effective brand positioning strategies and pinpoint the components of branding strategy and options available to marketing executives.
- Identify, evaluate, and utilize traditional branding theories.
- Analyze the impact of communication and information technology on branding.
- Examine branding cases and create strategic solutions to them.
- Design and present a brand audit plan.
The following courses may be required based on a review of transcripts.
ACC 530: Essentials of Accounting
Duration: 7 Weeks weeks
Credit Hours: 3
An intensive study of accounting principles and practices for those with no previous background in accounting. The collection, reporting and interpretation of the financial data of a modern business firm is emphasized.
Learning Outcomes
- Identify and predict the impact of business decisions on a company's financial statements.
- Examine and determine the financial condition and performance of a business.
- Demonstrate critical thinking skills in business situations.
- Understand accounting terminology and essential concepts in financial and managerial accounting.
BUS 532: Statistical Analysis for Management
Duration: 7 Weeks weeks
Credit Hours: 3
An overview of basic probability and statistical techniques, to provide a foundation in the use of statistical methodologies, and the interpretation of the findings in analyzing business data.
BUS 724: Foundation for Business Studies
Duration: 7 Weeks weeks
Credit Hours: 3
The purpose of this course is to provide the foundation for understanding accounting, economics, statistics and case study analysis. The development of the aforementioned basic skills occurs within a business organization context and recognizes previously completed courses as well as experiential learning.
Learning Outcomes
- Address "real life" corporate challenges and influence business performance using a mix of analytical and practical skills.
- Understand and explain the implications of contemporary business trends such as globalization, corporate mergers, technological advances, innovation, social media, workforce diversity, entrepreneurship, ecological sustainability, changing employment practices, corporate citizenship, and social responsibility.
- Analyze and frame strategic management problems and develop both proactive and reactive solutions to them.
- Use critical thinking skills to create effective strategic management case analysis recommendations and courses of action.
STU is ranked #24 in the “Most Diverse Colleges in Florida” rankings by Niche.com, 2024.
