Master of Business Administration with a concentration in Marketing Online

Develop the practical knowledge necessary to understand demographically diverse populations while studying aspects of promotion, account management, advertising, sales, and global marketing practices adaptable to any business.

Apply by: 12/15/23
Start class: 1/6/24 Apply Now

Program Overview

Learn more about our 100% online Marketing MBA

The 100% online MBA in Marketing degree from St. Thomas University conveys a wide variety of general business insights, along with specialized knowledge of consumer psychology, communication and analysis, and decision-making skills.

The MBA core curriculum emphasizes a broad range of acumen in managerial accounting, policy and planning, strategy systems, international business, data analytics, financial management, and organizational behavior. Plus, you will benefit from more specialized business courses in entrepreneurship, strategic brand management, and marketing of services.

This quality marketing MBA online program is structured specifically for working professionals, with accelerated courses delivered in a convenient format ideal for a busy lifestyle. Coursework is taught by faculty with real-world experience. Choose from multiple start dates each year and finish your business master's degree while you continue working.

Note: The MBA in Marketing online program is comprised of 36 credit hours. However, an additional nine credit hours of foundation courses may be required based on a review of transcripts.

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Career Opportunities

  • Marketing/Brand Manager
  • Market Research Analyst
  • Sales Manager
  • Media Planning
  • Product Management
  • Internet Marketing
Career Opportunities+
  • Marketing/Brand Manager
  • Market Research Analyst
  • Sales Manager
  • Media Planning
  • Product Management
  • Internet Marketing

Total Tuition $20,520
Duration As few as 12 months
Credit Hours 36
Apply Now

Need More Information?

Call 855-215-4021

Call 855-215-4021

Tuition

Increase your ROI with cost-effective tuition

Tuition for the MBA in Marketing online degree program is the same for in-state and out-of-state students and can be paid by the course. The total tuition is inclusive of all fees, including a technology fee for each course.

View additional tuition information+

Program Per Credit Hour Per Course Per Program
MBA in Marketing $545 $1,710 $20,520

Tuition breakdown:

Total Tuition $20,520
Per Credit Hour $545

Calendar

See our application deadlines and course schedules

The MBA in Marketing program is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that is best for you.

View full calendar  + 

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall 1 20238/19/238/4/238/7/238/11/238/14/2310/13/237 weeks
Fall 2 202310/14/239/29/2310/2/2310/6/2310/9/2312/8/237 weeks
Spring 11/6/2412/15/2312/20/2312/22/231/10/243/3/247 weeks
Spring 23/9/242/24/243/1/243/6/243/13/245/3/247 weeks
Summer 15/11/244/27/245/3/245/8/245/15/246/21/246 weeks
Summer 26/22/246/8/246/14/246/19/246/26/248/2/246 weeks
Fall 18/17/248/3/248/9/248/14/248/21/2410/11/247 weeks
Fall 210/12/249/28/2410/4/2410/9/2410/16/2412/6/247 weeks

Now enrolling:

Apply Date 12/15/23
Class Starts 1/6/24

Need more information about our online programs?

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toward earning your degree?

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Admissions

Find your fit in our online Marketing MBA program

Our streamlined admission requirements empower students from diverse academic backgrounds greater access to the MBA in Marketing online program. No GMAT is required to apply.

Admission Requirements:

  • Online application
  • 2.33 GPA or higher
  • Resume
View all admission requirements +

Admission Requirements for the MBA Marketing Online Program

The following criteria are used for admission to MBA online programs, based on cumulative undergraduate GPA:

  • 2.75 or greater GPA—Must submit transcripts and resume. No GMAT.
  • 2.5 to 2.749 GPA—Must submit transcripts and resume and have at least three years of progressive administrative work experience. No GMAT.
  • 2.33 to 2.49 GPA—Must submit transcripts, resume, and have at least four years of progressive administrative work experience. No GMAT.

Official transcripts and all other documents should be sent to:

St. Thomas University, Office of Admissions
16401 NW 37th Ave., Mimi Dooner Hall
Miami Gardens, FL 33054-6459

Transcripts delivered via digital transcript services EScrip and Parchment should be emailed to [email protected].

Courses

Take a look at our graduate classes for the online MBA in Marketing

The MBA in Marketing online curriculum is comprised of 12-15 courses (36-45 credit hours), including 24 credit hours of core courses, 12 credit hours of concentration courses, and up to nine credit hours of foundation courses based on a review of transcripts.

Courses in this program are seven weeks long. Courses during the two summer terms, however, are six weeks long.

Expand All
You must take the following courses.
Duration: 7 Weeks weeks
Credit Hours: 3
The study of ethics and ethical behavior in public and private organizations is the fundamental purpose of this core course, which also explores broad areas of social responsibility to others in the enterprise, customers, the community and the preservation of the environment.
Duration: 7 Weeks weeks
Credit Hours: 3
Acquisition of capital and debt, long-range and annual budgeting, budget management, cash flow management, short-term debt financing, interfacing with operation functions. (Pre-requisite: ACC 530 or have come in with 6 hours of undergraduate accounting courses)
Duration: 7 Weeks weeks
Credit Hours: 3
Concepts, theories, and practices in public, private, and non-profit organizations of policy-making, strategy, planning, budgeting, and various implementing systems. The case study method integrated with a contingency approach to management. This course should be taken after most of the MBA core courses have been completed. (Pre-requisites: BUS 750, BUS 777, MAN 700, ACC 770, FIN 751, and BUS 775.)
Duration: 7 Weeks weeks
Credit Hours: 3
A comprehensive overview of market analysis for new and on-going products and services. Competition, innovation, and the integrated organization of marketing and sales. A computer marketing simulation is utilized.
Duration: 7 Weeks weeks
Credit Hours: 3
This course provides an introduction to the international business environment and the practices of multinational corporations in functional areas such as strategic planning, foreign investment, international marketing, logistics, financial management, taxation, human resource management, etc.
Duration: 7 Weeks weeks
Credit Hours: 3
This course provides an introductory framework to understand the structure and dynamics of Data Analytics for Business in relation to Descriptive, Diagnostic, Predictive, and Prescriptive Analytics through the use of data, quantitative mathematical and statistical models, and information technology software and applications. Graduate students will apply Data Analytics for Business tools to help decision makers gain improved insights about their business operations; and therefore to support them to make better, rational, fact-based, and data-driven business decisions.
Duration: 7 Weeks weeks
Credit Hours: 3
Acquisition of capital and debt, long-range and annual budgeting, budget management, cash flow management, short-term debt financing, interfacing with operation functions. Pre-requisites: ACC 530, BUS 532, and BUS 724, or have come in with 6 hours of undergraduate accounting courses, 6 hours of undergraduate economics courses, and 6 hours of undergraduate statistics courses)
Duration: 7 Weeks weeks
Credit Hours: 3
This course provides a micro-perspective on organizations within the context of motivation, leadership, communication, interpersonal relations and group dynamics. Students will be encouraged to apply theoretical material to case studies and their own organizations.
You must take the following courses.
Duration: 6 or 7 weeks
Credit Hours: 3
This course introduces students to the principles of sports marketing and the application of these principles to sports and sports related organizations. The primary focus of the course is on planning, with additional emphasis on promotions management. This course includes presentations by guest lecturers, instructor's lectures, and student's presentations and is conducted in discussion format.
Duration: 7 Weeks weeks
Credit Hours: 3
Concepts, theories, and applications of marketing in an international environment, including the analysis of marketing opportunities, structuring of marketing programs, marketing efforts, and legal aspects of multinational marketing
Duration: 7 Weeks weeks
Credit Hours: 3
The formation of a new enterprise and management of a small, growing business. Characteristics of the successful entrepreneur; methods of identifying new opportunities; legal and tax aspects of starting a new enterprise; pros and cons of various forms of organizations.
Duration: 7 Weeks weeks
Credit Hours: 3
Brands are among the most valuable assets of a company. This course will address the most important issues involved in creating and building strong brands and maximizing the value of existing brands. The course will provide a comprehensive overview of strategies involved in building brand equity and will provide a framework for understanding brands and when and how consumer perceive, evaluate, and respond to brands.
The following courses may be required based on a review of transcripts.
Duration: 7 Weeks weeks
Credit Hours: 3
An intensive study of accounting principles and practices for those with no previous background in accounting. The collection, reporting and interpretation of the financial data of a modern business firm is emphasized.
Duration: 7 Weeks weeks
Credit Hours: 3
An overview of basic probability and statistical techniques, to provide a foundation in the use of statistical methodologies, and the interpretation of the findings in analyzing business data.
Duration: 7 Weeks weeks
Credit Hours: 3
The purpose of this course is to provide the foundation for understanding accounting, economics, statistics and case study analysis. The development of the aforementioned basic skills occurs within a business organization context and recognizes previously completed courses as well as experiential learning.
Niche Program Ranking

STU is ranked #18 in the “Best Value Colleges in Florida" rankings by Niche.com (2022).

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