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Master of Business Administration with a concentration in Marketing Online

This program provides the practical knowledge necessary to understand demographically diverse populations while covering all aspects of promotion, account management, advertising, sales, and global marketing adaptable to lead marketing roles in any business.

Program Overview

Get to Know Our 100% Online MBA in Marketing

The 100% online MBA in Marketing degree from St. Thomas University conveys a wide variety of general business skills, along with specialized knowledge of consumer psychology, communication and analysis, and decision-making skills.

$19,440* Total Tuition

as few as 12 months Program Duration

36-45 Credit Hours

The MBA core curriculum emphasizes a broad range of skills in managerial accounting, policy and planning, strategy systems, international business, data analytics, financial management, and organizational behavior. Plus, you will benefit from more specialized business courses in entrepreneurship, strategic brand management, and marketing of services.

This quality marketing MBA online program is structured specifically for working professionals, with accelerated courses delivered in a convenient format ideal for a busy lifestyle. Coursework is taught by faculty with real-world experience. Choose from six start dates each year and finish your business master's degree in as few as 12 months.

Note: The MBA in Marketing online program is comprised of 36 credit hours. However, an additional nine credit hours of foundation courses may be required based on a review of transcripts.



Tuition is Affordable at STU

Tuition for the MBA – Marketing online degree program is the same for in-state and out-of-state students and can be paid by the course. Foundation courses (if needed) are $515 per credit hour. The program consists of 12 courses for a total of 36 credit hours. Each course has a technology fee as noted in the below table. The total tuition shown is inclusive of the fees.

Tuition Per Credit Hour Technology Fee Per Course Program Tuition
Tuition $515 $75 $19,440*

*Tuition costs are subject to change at any time.



Our Application Deadlines and Course Schedules

The MBA – Marketing program is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that is best for you.

Session Program Start Date Application Deadline Document Deadline Registration Deadline Tuition Deadline
Spring 1 2022 01/08/22 12/17/21 12/21/21 12/28/21 01/03/22
Spring 2 2022 03/12/22 02/28/22 03/03/22 03/04/22 03/07/22
Summer 1 2022 05/14/22 05/02/22 05/05/22 05/06/22 05/09/22
Summer 2 2022 06/25/22 06/13/22 06/16/22 06/17/22 06/20/22


Qualifications for Our Online MBA in Marketing Program

Our very reasonable admission requirements allow students from diverse academic backgrounds greater access to the MBA – Marketing online program. You must hold an undergraduate degree and submit transcripts from all institutions previously attended, along with a resume.

MBA Online Admission Requirements

The following criteria are used for admission to MBA online programs, based on cumulative undergraduate GPA.

  • 2.75 or greater GPA—Must submit transcripts and resume. No GMAT.
  • 2.5 to 2.749 GPA—Must submit transcripts and resume and have at least three years of progressive administrative work experience. No GMAT.
  • 2.33 to 2.49 GPA—Must submit transcripts, resume, and have at least four years of progressive administrative work experience. No GMAT.

Official transcripts and all other documents should be sent to:

St. Thomas University, Office of Admissions
16401 NW 37th Ave., Mimi Dooner Hall
Miami Gardens, FL 33054-6459

Transcripts delivered via digital transcript services EScrip and Parchment should be emailed to [email protected].



Read About Our MBA in Marketing Online Classes

The MBA – Marketing online curriculum is comprised of 12-15 courses (36-45 credit hours), including 24 credit hours of core courses, 12 credit hours of concentration courses, and up to nine credit hours of foundation courses based on a review of transcripts.

Courses in this program are seven weeks long. Courses during the two summer terms, however, are six weeks long.

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You must take the following courses.

Duration: 7 weeks   |   Credit Hours: 3

An analysis of accounting information for the purpose of planning, controlling and decision making. Emphasis on financial statement analysis, cash flow statements, cost analysis, budgeting, and control techniques. Case study method is emphasized.

Duration: 7 weeks   |   Credit Hours: 3

Concepts, theories, and practices in public, private, and non-profit organizations of policy-making, strategy, planning, budgeting, and various implementing systems. The case study method integrated with a contingency approach to management. This course is generally taken after most of the MBA core courses have been completed.

Duration: 7 weeks   |   Credit Hours: 3

A comprehensive overview of market analysis for new and on-going products and services. Competition, innovation, and the integrated organization of marketing and sales. A computer marketing simulation is utilized.

Duration: 7 weeks   |   Credit Hours: 3

This course provides an introduction to the international business environment and the practices of multinational corporations in functional areas such as strategic planning, foreign investment, international marketing, logistics, financial management, taxation, human resource management, etc.

Duration: 7 weeks   |   Credit Hours: 3

This course provides an introductory framework to understand the structure and dynamics of Data Analytics for Business in relation to Descriptive, Diagnostic, Predictive, and Prescriptive Analytics through the use of data, quantitative mathematical and statistical models, and information technology software and applications. Graduate students will apply Data Analytics for Business tools to help decision makers gain improved insights about their business operations; and therefore to support them to make better, rational, fact-based, and data-driven business decisions.

Duration: 7 weeks   |   Credit Hours: 3

Acquisition of capital and debt, long-range and annual budgeting, budget management, cash flow management, short-term debt financing, interfacing with operation functions.

Duration: 7 weeks   |   Credit Hours: 3

This course provides a micro perspective on organizations within the context of motivation, leadership, communication, interpersonal relations and group dynamics. Students will be encouraged to apply theoretical material to case studies and their own organizations.

Duration: 7 weeks   |   Credit Hours: 3

The study of ethics and ethical behavior in public and private organizations is the fundamental purpose of this core course, which also explores broad areas of social responsibility to others in the enterprise, customers, the community and the preservation of the environment.

You must take the following courses.

Duration: 7 weeks   |   Credit Hours: 3

Concepts, theories, and applications of marketing in an international environment, including the analysis of marketing opportunities, structuring of marketing programs, marketing efforts, and legal aspects of multinational marketing.

Duration: 7 weeks   |   Credit Hours: 3

Brands are among the most valuable assets of a company. This course will address the most important issues involved in creating and building strong brands and maximizing the value of existing brands. The course will provide a comprehensive overview of strategies involved in building brand equity and will provide a framework for understanding brands and when and how consumers perceive, evaluate, and respond to brands.

Duration: 7 weeks   |   Credit Hours: 3

This course introduces students to the principles of sports marketing and the application of these principles to sports and sports-related organizations. The primary focus of the course is on planning, with additional emphasis on promotions management. This course includes presentations by guest lecturers, instructors, and students and is conducted in discussion format.

Duration: 7 weeks   |   Credit Hours: 3

The formation of a new enterprise and management of a small, growing business. Characteristics of the successful entrepreneur; methods of identifying new opportunities; legal and tax aspects of starting a new enterprise; pros and cons of various forms of organizations.

The following courses may be required based on a review of transcripts.

Duration: 7 weeks   |   Credit Hours: 3

This course is an intensive study of accounting principles and practices for those with no previous background in accounting. The collection, reporting and interpretation of the financial data of a modern business firm is emphasized.

Duration: 7 weeks   |   Credit Hours: 3

This course provides an overview of basic probability and statistical techniques to provide a foundation in the use of statistical methodologies and the interpretation of the findings in analyzing business data.

Duration: 7 weeks   |   Credit Hours: 3

The purpose of this course is to provide the foundation for understanding accounting, economics, statistics and case study analysis. The development of the aforementioned basic skills occurs within a business-organization context and recognizes previously completed courses as well as experiential learning.


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