Sports administrators are as varied in their career choices as the athletes they support. The skills gained from a Master of Business Administration in Sports Administration prepares students for careers in sports marketing, facility management, media relations, contract negotiations and more.
Overview of Careers in Sports AdministrationThe median salary for a sports administrator is $90,870, according to the U.S. Bureau of Labor Statistics. An MBA in sports administration is a common requirement for upper management positions within sports organizations.
Public relations (PR) managers create and maintain positive images for the athletes and sports clubs they work for. In professional sports, reputation matters. By properly handling media relations and finding unique ways to communicate a sports organization's message, PR professionals can have a significant impact on a team's profitability. PR managers earn a median income of $111,280 per year, according to the U.S. Bureau of Labor Statistics as of 2018.
Marketing directors provide a similar service but focus solely on marketing. These upper-management leaders may oversee a marketing team. The average base salary for these business leaders is $136,831, according to Salary.com data from December 2018.
Also known as athletic facilities managers, sports facility managers oversee the day-to-day maintenance of arenas, courts, rinks, pools and other athletic facilities. Among the more important tasks performed by these managers is ensuring that playing surfaces are always game-ready. While salaries for this career can vary greatly, these professionals earn a median income of $61,696, according to PayScale.
Athletic directors are high-level administrators who manage coaches and staff while overseeing entire sports departments at the high school, college and professional level. Wages within this field vary widely, from $88,240 for high school athletic directors to more than $3 million at the highest levels of NCAA football.
Compliance officers serve a crucial role for sports organizations by ensuring teams work within both regulatory and internal policies and requirements. NCAA guidelines restrict an athlete's ability to compete outside the colleges they attend, for example. Other duties for compliance officers may include identifying and reporting on potential conflicts with regulatory groups. The median annual salary for compliance officers is $66,540, according to an article in U.S. News & World Report.
Gain the Tools to Be a Leader Within the Sports Industry
The St. Thomas University online MBA with a concentration in Sports Administration program provides in-depth courses on the economics, marketing, law and communications that drive the sports market. At the MBA program's core is a curriculum that teaches a broad range of skills along with specialized classes.
Classes in the STU program cover topics ranging from managerial accounting to data analytics and organizational behavior. Electives allow students to explore specialized areas of interest such as sports media, facility management and sports law. Advanced foundational topics explore accounting, statistical analysis and foundational business studies. Students can complete the accelerated program in as few as 10 months.
The field of sports administration is vast and growing. An MBA in sports administration from STU allows students to gain the skills to thrive in any position within this multi-billion dollar industry.
Sources:U.S. News & World Report: Compliance Officer
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