No GMAT for online MBA programs. Apply today!
Master of Business Administration with a specialization in Marketing Online
Develop the practical knowledge necessary to understand demographically diverse populations while studying aspects of promotion, account management, advertising, sales, and global marketing practices adaptable to any business.
Program Overview
Learn more about our 100% online Marketing MBA
The 100% online MBA in Marketing degree from St. Thomas University conveys a wide variety of general business insights, along with specialized knowledge of consumer psychology, communication and analysis, and decision-making skills.
The MBA core curriculum emphasizes a broad range of acumen in managerial accounting, policy and planning, strategy systems, international business, data analytics, financial management, and organizational behavior. Plus, you will benefit from more specialized business courses in entrepreneurship, strategic brand management, and marketing of services.
This quality marketing MBA online program is structured specifically for working professionals, with accelerated courses delivered in a convenient format ideal for a busy lifestyle. Coursework is taught by faculty with real-world experience. Choose from multiple start dates each year and finish your business master's degree while you continue working.
Note: The MBA in Marketing online program is comprised of 30 credit hours. However, an additional nine credit hours of foundation courses may be required based on a review of transcripts.
Career Opportunities
- Marketing/Brand Manager
- Market Research Analyst
- Sales Manager
- Media Planning
- Product Management
- Internet Marketing
- Marketing/Brand Manager
- Market Research Analyst
- Sales Manager
- Media Planning
- Product Management
- Internet Marketing
Tuition
Increase your ROI with cost-effective tuition
Tuition for the MBA in Marketing online degree program is the same for in-state and out-of-state students and can be paid by the course. The total tuition is inclusive of all fees, including a technology fee for each course.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $625 | $1,950 | $19,500 |
Tuition breakdown:
Calendar
See our application deadlines and course schedules
The MBA in Marketing program is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that is best for you.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring 1 | 1/11/25 | 12/27/24 | 1/2/25 | 1/6/25 | 1/11/25 | 3/7/25 | 7 weeks |
| Spring 2 | 3/15/25 | 2/28/25 | 3/5/25 | 3/10/25 | 3/19/25 | 5/9/25 | 7 weeks |
| Summer 1 | 5/17/25 | 5/2/25 | 5/7/25 | 5/12/25 | 5/21/25 | 6/27/25 | 6 weeks |
| Summer 2 | 6/28/25 | 6/13/25 | 6/18/25 | 6/23/25 | 7/2/25 | 8/8/25 | 6 weeks |
| Fall 1 | 8/23/25 | 8/8/25 | 8/13/25 | 8/18/25 | 8/27/25 | 10/17/25 | 7 weeks |
| Fall 2 | 10/18/25 | 10/3/25 | 10/8/25 | 10/13/25 | 10/22/25 | 12/12/25 | 7 weeks |
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Admissions
Find your fit in our online Marketing MBA program
Our streamlined admission requirements empower students from diverse academic backgrounds greater access to the MBA in Marketing online program. No GMAT is required to apply.
Admission Requirements:
- Free Application
- 2.33 GPA or higher
- No GMAT
Admission Requirements for the MBA Marketing Online Program
The following are required for admission to the MBA in Marketing online program:
- Completed free application
- Bachelor’s degree transcript (Unofficial transcripts are accepted)
- 2.5 or greater GPA. No GMAT
- 2.33 – 2.49 GPA. Other documents may be requested for additional program director review. No GMAT
Official transcripts can be sent to St. Thomas University through Parchment and National Student Clearinghouse. Unofficial transcripts and other documents can be uploaded via your Admissions Portal or emailed to [email protected].
Courses
Take a look at our graduate classes for the online MBA in Marketing
The MBA in Marketing online curriculum is comprised of 10 courses, including 18 credit hours of core courses, 12 credit hours of specialization courses, and up to nine credit hours of foundation courses based on a review of transcripts.
Courses in this program are seven weeks long. Courses during the two summer terms, however, are six weeks long.
Students will be placed in one of the following courses based on course availability.
Learning Outcomes
- Identify, analyze, and apply traditional ethical theories.
- Evaluate the effect of culture on ethical issues and identify, discuss, and assess current ethical issues in local, regional, national, and international arenas.
- Articulate and assess conflicts between business practices and social justice.
- Develop a personal code of ethics by synthesizing theory and practical application and apply ethical principles in one's professional life.
Learning Outcomes
- Examine experiences and identify organization behavior concepts in everyday life.
- Evaluate the impact of organizational behavior concepts on cases by defending and justifying your position.
- Apply knowledge of organization behavior concepts to solve organizational problems ethically.
- Work effectively with others in team environments.
- Articulate the impact of diverse and multicultural work environments.
- Apply and evaluate the effectiveness of leadership in various organizational situations.
- Write professional communications.
Students will take the following courses.
Learning Outcomes
- Examine the diverse applications and influence of data analytics on business practices, encompassing data creation, sharing, analytics, mining, reporting, and storage within and across organizations, including related ethical issues.
- Apply Data Analytics for Business concepts to real-life business scenarios using common-place information technology.
- Analyze and frame Data Analytics for Business problems and develop both proactive and reactive solutions.
- Use critical thinking skills to develop effective case analysis recommendations and course of actions.
Learning Outcomes
- Perform essential managerial functions such as planning, control, and decision-making.
- Prepare cost analyses, cash flow statements, budgets, and cost comparisons.
- Make managerial decisions by analyzing financial statements.
Learning Outcomes
- Identify variables in the global environment that require further analysis before creating a global marketing strategy.
- Develop a comprehensive marketing plan, determine its components, and explain which options are appropriate under the current environmental conditions to marketing personnel.
- Analyze the diverse cultures domestically and abroad.
Learning Outcomes
- Design an outline for ethical leadership by the financial manager based on different scenarios throughout the course.
- Utilize financial statements to create financial profiles for a firm's managers, investors, and stakeholders.
- Solve time value of money problems and apply the concepts to corporate finance decisions.
- Evaluate various financing sources available to financing managers and estimate a corporation's cost of capital.
- Select potential corporate investment projects by applying various capital budgeting criteria.
- Use a financial model for estimating cash flows and analyzing capital budget projects.
- Perform a qualitative and quantitative analysis of a potential project based on a real-world case study, including sensitivity analysis.
Learning Outcomes
- Develop analytical and practical skills to understand Strategic Management's role in business, address realistic corporate challenges, and contribute to business organizations.
- Describe the Strategic Management implications of business trends like globalization, corporate mergers, technological advances, innovation, social media, workforce diversity, entrepreneurship, ecological sustainability, changing employment practices, corporate citizenship, and social responsibility.
- Examine and frame Strategic Management problems and create both proactive and reactive solutions.
- Create effective Strategic Management case analysis recommendations and courses of action.
Students will take the following courses.
Learning Outcomes
- Understand the historical evolution of branding and how brands interact with consumers in the 21st century.
- Examine the importance of branding in today's world and explain the value of branding for organizations.
- Articulate how to design and build a brand-driven organization.
- Describe the challenges and opportunities of branding in today's global marketplace.
- Create effective brand positioning strategies and pinpoint the components of branding strategy and options available to marketing executives.
- Identify, evaluate, and utilize traditional branding theories.
- Analyze the impact of communication and information technology on branding.
- Examine branding cases and create strategic solutions to them.
- Design and present a brand audit plan.
Learning Outcomes
- Identify variables in the global environment that require further analysis before creating a global marketing strategy.
- Develop a comprehensive marketing plan, determine its components, and explain which options are appropriate under the current environmental conditions to marketing personnel.
- Analyze the diverse cultures domestically and abroad.
Learning Outcomes
- Understand and apply the key concepts of sports marketing to specific sports situations.
- Create a written marketing plan for a sports organization, event, or product.
- Describe the roles and responsibilities of marketing professionals in the sports industries.
- Present issues and ideas related to sports marketing.
The following courses may be required based on a review of transcripts.
Learning Outcomes
- Identify and predict the impact of business decisions on a company's financial statements.
- Examine and determine the financial condition and performance of a business.
- Demonstrate critical thinking skills in business situations.
- Understand accounting terminology and essential concepts in financial and managerial accounting.
Learning Outcomes
- Address "real life" corporate challenges and influence business performance using a mix of analytical and practical skills.
- Understand and explain the implications of contemporary business trends such as globalization, corporate mergers, technological advances, innovation, social media, workforce diversity, entrepreneurship, ecological sustainability, changing employment practices, corporate citizenship, and social responsibility.
- Analyze and frame strategic management problems and develop both proactive and reactive solutions to them.
- Use critical thinking skills to create effective strategic management case analysis recommendations and courses of action.
STU is ranked #24 in the “Most Diverse Colleges in Florida” rankings by Niche.com, 2024.
